E-Commerce Marketing Analyst - Data-Driven Growth Strategist

Join PT Puri Wira Mahkota as a Marketing Analyst specializing in e-Commerce and drive data-powered growth in Indonesia’s booming digital marketplace. This role is perfect for analytical minds passionate about transforming raw data into actionable insights. In this dynamic position, you'll work closely with our marketing team to analyze consumer behavior, optimize campaigns, and maximize ROI. Based in Surabaya, you'll be part of a growing company that values innovation and data-driven decision making.

As an E-Commerce Marketing Analyst, you'll spend your days diving into data sets, creating visualizations, and presenting your findings to stakeholders. You'll leverage tools like Google Analytics, Meta Ads Manager, and Power BI to uncover trends and drive strategic decisions. This is an exciting opportunity to work in a fast-paced environment where your analytical skills will directly impact business growth.

📋 Tanggung Jawab Pekerjaan

• Analyze e-commerce data to identify trends and consumer behavior patterns using tools like Google Analytics and Meta Ads Manager
• Create and maintain dashboards using Power BI to visualize key marketing metrics
• Develop and implement data-driven marketing strategies to optimize campaign performance
• Conduct A/B testing to evaluate the effectiveness of marketing initiatives
• Collaborate with cross-functional teams to align marketing efforts with business objectives
• Provide regular reports and presentations to stakeholders, translating complex data into actionable insights
• Monitor and optimize ad spend across various digital platforms to maximize ROI
• Stay updated with industry trends and emerging technologies in digital marketing

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Statistics, or related field
• Minimum 3 years of experience in marketing analytics or similar roles
• Proficiency in data analysis tools such as Google Analytics, Meta Ads Manager, and Power BI
• Strong understanding of e-commerce platforms and digital marketing channels
• Excellent communication and presentation skills to effectively convey insights to stakeholders
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with SQL and Excel for data manipulation and analysis
• Certification in Google Analytics or Meta Blueprint is a plus

🛠️ Keahlian

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